Roomkey's Privacy and Cookie Policy

Updated as of August, 2019

At Hotel JV Services, LLC (“Roomkey” or the “Company”) our goal is to deliver you a positive hotel shopping experience. We collect, store, and use certain data about you to facilitate that goal.

This Privacy Policy describes the personal data we may collect about you, how we may use and disclose that data, and the choices you can make about how we collect and use your data.

By visiting and using this website, you agree to our collection, processing, and transfer of your personal data as described in this Privacy Policy. Please do not use our Website if you disagree with any part of this Privacy Policy.

Information We Collect About You

When you visit our website, we collect your IP address, your browser type, your operating system, and the length of time and the pages you accessed on our website. Roomkey may also collect information relating to the hotels you reviewed on our site and what advertising you may have seen. Roomkey may also know what website you visited before or after you exit from our website.

We may directly collect analytics data, or use third-party analytics tools and services, to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser, including the pages you visit and other information that assists us in improving the performance of our website. We collect and use this analytics information in aggregate form such that it cannot reasonably be manipulated to identify any particular individual user.

If you sign up for marketing emails and/or establish a Roomkey account, we collect your email address and password.

What We Do With The Information We Collect

The information we collect about you is used for improving our website, improving your shopping experience, and for marketing purposes. That said, we make sure to limit how much information we do request about you.

We carefully manage your email address, and will never send you emails you have not signed up for. You can unsubscribe from our emails by using a link in every marketing email we send, or by sending a note to

From time to time, we may send you marketing emails or advertising that is based on your interests based on how you have used our site. We may use other companies to help us with this—to do that, we share your data with them, and they may also use items like cookies to gather their own information about you.

We do not process financial transactions on our site. Accordingly, we will not ask for credit card information and similar personal identifiable information.

We Share Information With Trusted Third Parties

We share your information with our trusted partners, our founding Hotel brands, and occasionally other third parties who perform services for Roomkey. This information may include, among other things, certain service type information, including information obtained through tools such as cookies, log files, device identifiers, location data and clear gifs (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc).

Third parties may use this information, and potentially information from other sources, to deliver advertising to you that they believe will reflect your interests.

Here’s who these third parties are, what they do:

  • Hotjar helps us create videos of how people use our site, which we review to ensure our designs are working the way we think they should be.
  • Advertising agencies help us market Roomkey and keep us all employed.
  • Criteo and Adara are advertising firms that use different approaches to delivering advertising to you on our behalf.
  • Google Analytics helps us monitor traffic and usage of our website and the effectiveness of our advertising.

You can opt-out of our targeted advertising by visiting the following links:

We May Have to Share Your Information with Others

We may disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security, quality or integrity of our website; and/or (c) to exercise or protect the rights, property, or personal safety of Roomkey, or others.

How We Use Cookies

Cookies help our website keep track of your preferences and to recognize you as a returning visitor and identify you. When you return to a website you have visited before, your browser gives the information stored in the cookie back to the website’s server. We use this information to improve the content, user experience and functionality of our website. We use the cookies described below:

  • Functional cookies ensure the site works properly for you. Without these, would not work correctly.

    Our functional cookies include:
    Roomkey.comHelps us study how our website is used, so we can make it better.
    TripAdvisorHelps us use Trip Advisor reviews effectively to provide you with more hotel information
  • Analysis cookies let us understand how you use the site, and whether our Product Management team is making it better or worse for you over time.

    Our analysis cookies include:
    Cloudfront.netHelps us optimize our use of Amazon Cloud services
    Hotjar.comHelps us optimize the user experience of our site
    Roomkey.comHelps us ensure the website is functional for your hotel searching
    Trackjs.comHelps us make sure our code works
  • Marketing cookies help us present the right properties to you, both when you’re on our site and after you leave.

    Our marketing cookies include:
    Adsymptotic.comHelps us identify and engage Roomkey customers
    Criteo.comHelps us reach out to prior users of Roomkey
    Doubleclick.netHelps us focus our advertising
    Facebook.comHelps us focus our advertising & Gstatic.comHelps us focus our advertising & licdn.comHelps us focus our advertising
    Pinimg.comHelps us focus our advertising
    Twitter.comHelps us focus our advertising
    Yeildoptimizer.comHelps us focus our advertising

If you don’t want these from Roomkey or other sites, you can block them in your web browser’s settings. However if you do this, Roomkey might not actually work for you. If that’s the case, we recommend you shop instead with our brand partner’s sites directly where you may have additional cookie customization options.

To learn about managing cookies, you can use the following links:

Links to Third-Party Websites or Services

We link you to other sites from, primarily other hotel sites. We are not responsible for the practices employed by websites or services linked to or from this website, including the information or content contained therein. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our website, are subject to that third party’s own rules and policies. We are not responsible for the data collection and use of information by those third parties. When you are on those third party site, the privacy policy and terms and conditions of that site are applicable.

How We Protect Personal Information

We use commercially reasonable efforts to protect your data from loss and unauthorized access. We do not store passwords that you provide. Instead, we store a reduced signature (using hashing and salting) so that it cannot be recovered by anybody (not even Roomkey). Although we are committed to maintaining accurate information and we use reasonable efforts to safeguard information, transmission via the Internet is not completely secure, and we cannot guarantee the security of your information collected through the Website. We have no liability for disclosure of user data due to errors in transmission or unauthorized acts of third parties.

Information From Children

Our website is not intended for children under the age of 13. If we obtain actual knowledge that we have collected personal information from a child under the age of 13, we will promptly delete it, unless we are legally obligated to retain such data.

Other Information

Any information you provide directly or indirectly to us (other than personally identifiable information), whether by direct entry, submission, e-mail, or otherwise (including data, questions, comments, or suggestions), will be treated as non-confidential and non-proprietary and will become the property of Hotel JV Services. Such information may be used for any lawful purpose, including, but not limited to disclosure, transmission, publication, broadcast, commercial dissemination, and posting. Hotel JV Services shall be free to use any ideas, concepts, know-how, or techniques contained in any communication you send to us for any purpose whatsoever, including, but not limited to, developing and marketing services using such information.

Our offices and servers are located in the United States, and our site is intended for customers living in the United States. If you are accessing our site from outside the United States, you agree that any information provided may be transferred to, processed and stored in the United States. United States privacy, data protection and other laws may be different and/or less comprehensive than those of your own jurisdiction. By accessing or using the Site, you expressly consent to the collection, processing, use and disclosure of your information in the United States as described in this Privacy Policy. Specifically, Roomkey is not intended for use by consumers living in the EU.

Changes to Our Privacy Policy

We may change our privacy policy at any time, without advance notice. Changes will be posted here on the site. You agree to review the policy each time you use the site to be aware of changes that may affect you. By using the site, you are deemed to agree to be bound by the terms and conditions of our Privacy Policy.

You Can Contact Us

If you have questions about anything on this Privacy Policy, or really about anything at all, you can easily contact a real person at Roomkey by sending an email to